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Case Studies

From Formula One to Nissan
and Winline

Our cases tell a story of performance for brands
and fun for viewers

Case Files

BUD LIGHT: Engagement

CONFIDENTIAL // CASE STUDY
MISSION ID: 01-BUD//DATE: 2020.04.22
Target / Brand
Budweiser
Mission Objectives

Support new beer product launch.

Promote brand awareness via interactivity.

Tactical Execution // Beer Drinking Streamer
Interactive beer can fills up with viewer clicks. When full, the streamer takes a sip live on stream.
BUD
Interactive Layer
Mission Results
Engagement Rate
21%
High viewer participation
Total Views
293K
Clicks Per User
373
Intense activity
Total Clicks
109.3M
Case Files

Nissan: real-life conversions

CONFIDENTIAL // CASE STUDY
MISSION ID: 07-NIS//DATE: 2020.10.12
Partner / Brand
Nissan
Mission Objectives

Promote new Nissan Qashqai launch.

Convert viewers into Test-Drive bookings.

Tactical Execution // Interactive Map
Viewers voted in real-time on specific locations for streamers to drive the Qashqai.
FOREST
25%
COASTAL
55%
CITY
20%
Interactive Layer
Mission Results
Engagement Rate
19%
High interaction volume
CTR Test-Drive
11%
×8 industry average
Total Views
173K
Total Clicks
3.6M
Clicks / User
21
Loyalty
89%
OMD Group Data
Case Files

Gigachat: Influence boosts performance

CONFIDENTIAL // CASE STUDY
MISSION ID: 74-GIG//DATE: 2024.09.26
Partner / Brand
GigaChat
Mission Objectives

Promote product's LLM capabilities.

Attract new users to platform.

Tactical Execution // User-Generated Background
Viewers generated background through LLM and voted for a new background every 5 minutes.
GENERATING...
Interactive Layer
Mission Results
Engagement Rate
48%
Extremely high interaction
Total Views
644K
CTR
18%
Click-through success
Clicks / User
840
Conversion
4.8%
To product usage
Total Clicks
22M
Case Files

Interactive Ads Work at Scale

CONFIDENTIAL // CASE STUDY
MISSION ID: 87-UPL//STATUS: ONGOING
Partner / Brand
Uplify
Mission Objectives

Testing scalability of automated interactive ads on millions of viewers.

Tactical Execution // Interactive Ad Suite
Quizzes, banners, interactive branding and mini-games integrated directly into live streams.
Sponsored
CLICK
Guess the Brand?
AD-TECH LAYER
Case Metrics
Total Views
48M
Engagement Rate
16%
Avg Longterm CTR
4.8%
2.7× Twitch average
Streamers
2,801
Ads Built
202
No-code builder
Brands
111
Featured Brands
LG INTEL UBISOFT NVIDIA PEPSICO WORLD OF TANKS
Case Files

Live Sports Engagement

CONFIDENTIAL // CASE STUDY
MISSION ID: ARCHIVE 03-FO1//DATE: 2019.10.25
Partner / Brand
Formula 1
Mission Objectives

Enhance viewers engagement.

Deploy next-gen Interactive Media.

Tactical Execution // Prediction Game
Live statistics from Formula 1 API integrated with a real-time Prediction Game overlay, allowing viewers to bet on race outcomes instantly.
FUNDRIVE 1 OF 3 WON
In the next 10 laps...
HAM
HAMILTON WILL
advance position
keep position
lose position
Interactive Layer
Mission Results
Interaction Rate
75%
Made at least one interaction
Repeat Users
18.6%
Made 3+ predictions
Total Viewers
160K
Made 1+ Prediction
34%
Super Fans (6+ Predictions)
10.3%
View Intel // Formula 1
Formula 1 to stream 2019 Mexican Grand Prix weekend via Twitch
Formula 1 partners with Twitch to live stream the Mexican GP, adding interactivity and gaming elements.
READ FULL ARTICLE
Case Files

Performance for betting companies

CONFIDENTIAL // CASE STUDY
MISSION ID: 04-PRG//DATE: 2024.11.15
Partnership
PARAGON × WINLINE
Mission Objectives

Boosting hours watched.

Increasing retention with mini-games.

Live leaderboard integration.

Scalable partners for this project
Fonbet Pari Winline
Major Tournaments
ESL PGL IEM The International
Tactical Execution // Interactive Suite
Quizzes, banners, interactive branding and mini-games overlay to drive engagement and retention across esports broadcasts.
1,450 pts  ·  10 per min
LINK ACCOUNT
Connect Winline ID
+200
WATCH 300 MIN
145 / 300 +800
Viewer Quest Overlay
Key Results
Avg Long-Term CTR
3.30%
3× benchmark
Total Views
75M
Hours Watched Boost
18%
Per event
Engagement Rate
11%
Engaged Hours Boost
104%
Hours watched uplift
Mission Status
ONGOING

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